My reputation on the web: Maintaining it is the best defense on the Internet

Maintaining a positive reputation is the best defense to use it to maintain your good name. A lot of own attention and constant self-control – online and offline. The good reputation is quickly endangered with small mistakes. Tips for effective protection.

A reputation on the Internet is the perception that other people have of you online. This can be influenced by several factors, including how you maintain your online image. If you want to build and maintain a positive reputation online, you should follow these tips: 

  1. Be aware of what others are saying about you online:
    Take time to regularly search for your name and see what is being written about you. If you find negative posts, don’t try to hide them. Instead, you should respond to them openly and honestly, and in the case of false claims, experts should be called in to achieve deletion if necessary.
  2. Post interesting and helpful content regularly:
    If you are an expert in your field, share your knowledge online. This way, you can not only inform and entertain others, but also improve your own reputation.
  3. Be polite and respectful in your online communications:
    Even though it’s hard sometimes, you should try to avoid conflicts online. If you get into an argument with someone, it can quickly have a negative impact on your image and reputation.
  4. Stay active on social media:
    By participating in social media, you can not only expand your network, but also strengthen your existing relationships. Think carefully before posting anything online. Everything you do or say online can potentially be seen and read by millions of people – so always think twice before posting or sharing.

“Reputation online is like dear partners: without care and attention, abandonment is imminent”

The younger generation uses the Internet to stay in touch with friends and colleagues, pursue their own interests digitally, store and much more. But even these generations should keep in mind that the Internet is always a place where our reputation rises or falls. 

A positive reputation makes everyday life easier and is a key to success: career opportunities increase, the dream job and apprenticeship is within reach, study commitments are made, the lease for the dream apartment can be signed, loan commitments for the dream car and one’s own four walls are made, one’s own grandparents go into raptures and so do future parents-in-law. 

The disadvantages of a negative reputation are obvious. In the digital age, everyone is more or less in the public eye. Positive and negative information, comments, evaluations about you, your idea, your company, your activities and actions travel around the world at breakneck speed, influencing your reputation positively or negatively.

How do I maintain my reputation online? There are several tools you should use to protect and improve your online reputation. 

Checking your data trails: First, you should make sure that all relevant information about you is correct. This applies to regularly checking if the information on websites, forums, social media, shopping accounts, etc. is appropriate. 

Timeliness: Finally, you should make sure that all relevant information is up to date, adopt corrections and improvements if necessary. 

By following these steps, you can be sure that your online presence won’t catch you stone cold with erroneous content and statements. Online reputation is an extremely valuable asset that needs to be protected, nurtured and built. Your own online reputation has a direct impact on your day-to-day business.

Active reputation management is necessary

Negative content spreads faster, easier and occupies the first search results. This results in considerable economic consequences. The importance of reputation should not be underestimated and players should act before the crisis situation. Reputation management has a preventive effect; negative news has a harder time getting to the front in search results.  

Maintaining a reputation on the Internet is costly and time-consuming. Press releases, interviews, videos, social media campaigns and SEO measures all contribute to positive visibility and improved rankings. With these measures you control your reputation yourself, occupy the best places in the search results.