The Impending Generational Shift in the German Mittelstand: How Strategic Reputation Management Can Secure Continuity

Generational shift in companies - ABOWI Reputation

A Critical Dilemma: When the Next Generation Rejects the Family Business The German corporate landscape is facing an epochal challenge: the imminent generational shift in the Mittelstand. One topic that is shaking many family businesses is succession planning. What happens when the children, the potential successors, have no interest in following in their parents’ footsteps? […]

Conquering the future: How the young generation is transforming companies

How the young generation is transforming companies - ABOWI Reputation

The Hour of Millennials and Generation Z The corporate world is undergoing profound changes. As Baby Boomers gradually retire, Millennials and Generation Z are stepping into leadership roles. These younger generations are bringing a fresh perspective to the corporate landscape, differing significantly from their predecessors. While Baby Boomers valued stability and tradition, Millennials and Gen […]

Company succession: How reputation ensures success

ABOWI - Company succession

Over time, owners of companies need to think about succession, as this ensures the smooth continuation of the business and can secure the company’s success in the long term. In this context, it is of great importance to not only keep an eye on the financial situation, but also on the company’s reputation. This is […]

Build a successful reputation

Build a successful reputation

In this day and age, people pay a lot of attention to their own appearance. Whether on social platforms, at work or in one’s own family. Reputation is needed everywhere so that one is popular and integrated.

How does reputation management work?

How does reputation management work?

Reputation refers to the predictability of a company’s or person’s future behavior – whether as a contractual partner in an economic context or, for example, as a mayor in the social context of a village structure. The Internet has become a second reality for employees and customers. Everyone forms an opinion, asks for stories and […]